An online toolkit for event organisers

  • Porthcawl Splash Up
    Porthcawl Splash Up
  • Porthcawl Interceltic Festival
    Porthcawl Interceltic Festival
  • Traders at the farmers' market
    Farmer's Market
  • Porthcawl Interceltic Festival
    Porthcawl Interceltic Festival
  • Wiggle Bike Ride Wales
    Wiggle Bike Ride Wales
  • Crowds at Elvis Festival World Record Attempt
    Crowd at Elvis Festival World record attempt
  • Wiggle Bike Ride Wales
    Wiggle Bike Ride Wales
  • Elf-Steddfod
    Elf-Steddfod
  • This is Your Heritage ladies in costume
    This is Your Heritage
  • Elf-Steddfod
    Elf-Steddfod

Target Audience

Thinking ahead carefully about who you would like to attract to your event can have a big effect on the end result. What you offer at your event needs to match up with the expectations of your audience so your target audience will influence many of your planning decisions.

 

Some of the things you might want to think about are:

 

  • The age range you would like to attract, or life-stage;
  • How far people might travel to your event (your catchment area);
  • People's interests and popular trends;
  • Sector or type e.g. families, businesses, locals or tourists;

Once you have an idea of the basic audience type you'd like to attract you can begin to develop a picture of your target audience, for example, how much they are likely to spend, how they will be likely to travel, what they will need once they are there, where they will be likely to see your advertising and much more.

 

Doing some simple research with your target group will help you to identify these things, whether there is a demand for your event and what you need to do to make it a success.

 

If you are looking to attract visitors and tourists to your event, Bridgend County Borough Council has undertaken some detailed research to identify the target market for the area, which is set out in the Destination Management Plan, contact the Tourism Team for more information.

 

Your venue might restrict your numbers, so you may want to think about ticketing or advance registration. This can be done online, and there is a range of online tools you can use, usually for a charge. Charging for entry is also useful if you need an additional source of income or are looking to make a profit from the event.

 

Once you have a better idea of the number of people coming, you will be able to plan the facilities and support you will need on the day, such as toilets, catering, stewards, and first aiders. Think about any special needs that people or groups may have, such as families with children, people with disabilities or elderly people.

 

More information on this is available in the Get Feedback and Evaluate section of this guide.