An online toolkit for event organisers

  • Porthcawl Splash Up
    Porthcawl Splash Up
  • Porthcawl Interceltic Festival
    Porthcawl Interceltic Festival
  • Traders at the farmers' market
    Farmer's Market
  • Porthcawl Interceltic Festival
    Porthcawl Interceltic Festival
  • Wiggle Bike Ride Wales
    Wiggle Bike Ride Wales
  • Crowds at Elvis Festival World Record Attempt
    Crowd at Elvis Festival World record attempt
  • Wiggle Bike Ride Wales
    Wiggle Bike Ride Wales
  • Elf-Steddfod
    Elf-Steddfod
  • This is Your Heritage ladies in costume
    This is Your Heritage
  • Elf-Steddfod
    Elf-Steddfod

The idea

Right at the beginning it's a good idea to think about why you are planning to hold an event. Having clear objectives, or goals, is essential for some of the decisions you will need to make throughout your planning.

You could start by coming up with a vision for the event, for example, what it will be like and what it might become a few years down the line if you did it again. Then define some clear objectives: the specific things that you'd like to achieve from this event.

Doing this at the beginning will also help you to explain your event to others.  You'll need to do this when you apply for funding, request licenses and permissions to hold your event, or even if you just need some helpful advice.

If you're not sure how to define your objectives, think about using the SMART principle to create objectives that are: Specific, Measurable, Achievable, Relevant and Time-based.

Some other things to think about in the early days of developing your event idea might include:

  • Is there a gap in the market for this type of event?
  • Is there a demand for this type of event?
  • What skills will you need on your team?
  • Is there likely to be support from the local community and other organisations such as the county or community council?

One way of doing this is to create a SWOT Analysis where you identify the Strengths, Weaknesses, Opportunities and Threats that influence your event idea. You can use the template available in the resources section of this site to help you.